2013 Dodge Dart

I’ll preface this post by saying this is my personal opinion, and not that of Chrysler Group.

Before Chrysler declared bankruptcy in 2009, the public’s perception of the company’s products were mostly negative. Quality being the biggest issue in their line-up of vehicles.

Then —- Sergio came… The valiant leader of Fiat SPA took on the task of resurrecting a company that was struggling badly. Now, Chrysler had many great employees pre-BK that had to endure bad leadership for several years. Currently, many of those employees still work for Chrysler, but this time, they have great leadership. With these new circumstances, the company is currently the hottest manufacturer in the world. Yes, the world.

The 2013 Dodge Dart finally premiered to consumers and press at the Detroit Auto Show last week. So far, the press has been extremely positive. Aside from the vehicles stunning looks, world-class interior, fantastic fuel-efficiency, and world class engine, the car is the most customizable car in the world. Over 100,000 combinations can be chosen from to customize your very own Dart.

Now, the reason I chose to write about this particular vehicle is because it has a chance to become a social media phenomenon. Similar to the strategy Toyota implemented with Scion years ago, the 2013 Dodge Dart has the potential to become a brand of its own. The auto industry as a whole is still lacking in the digital space, but everyone is slowly catching up. The 2013 Dodge Dart has the capability of overtaking the Civic and Elantra by simply being itself. The social media realm is ready for a new product to drool over. The Dart is exactly what the Twitter and Facebook God’s prescribed!

Strategy and execution will be key over the next two quarters, but look out for the Dodge Dart to take off.

Signing off,

Miran Maric

“We attribute to this car a great part of our ambition and our efforts to win new customers.”
– Sergio Marchionne