One year ago today, I wrote a blog post about Super Bowl 45. Now, I didn’t mention anything regarding the game itself, however, I was in utter awe of the Eminem/Chrysler commercial. Fast forward to 2012, I’m in utter awe once again.
Unlike every other car manufacturer that conformed to monochromatic Super Bowl ads, Chrysler came to the table with a fresh offering. The commercial stood for an American revival. Unemployment, higher CPI, and all-time lows in consumer confidence has plagued our GDP in the last few years.
The message was loud and clear to everyone. We’ve seen some very tough times, and many citizens are down in the dumps, but we’re on a path for revival. From major bankruptcy’s in 2009, to a major paradigm shift in the American auto industry in 2012. Chrysler’s enigmatic journey over the past few years is synonymous with what many Americans have gone through as well. This commercial transcends the notion of selling more cars, rather it reaches a level of intrinsic value that no other commercial was able to portray.
The United States of America is the greatest country on Earth, and we do make the best automobiles on the planet. Our citizens are the most resilient individuals in the world, and we will stand up once again as foremost authority in the auto industry.
We are at halftime, America. And, we will prevail like we have always done. There might be some bumps in the road, but we can overcome anything! ANYTHING.
Last years Super Bowl ad made me want to join Chrysler as an employee. 8 months after that commercial aired, I became one. I stand here today, and couldn’t more proud of our corporation. For any individual out there who’s fighting their own battles, we’re with you!
“It’s halftime. Both teams are in their locker room discussing what they can do to win this game in the second half.
It’s halftime in America, too. People are out of work and they’re hurting. And they’re all wondering what they’re going to do to make a comeback. And we’re all scared, because this isn’t a game.
The people of Detroit know a little something about this. They almost lost everything. But we all pulled together, now Motor City is fighting again.
I’ve seen a lot of tough eras, a lot of downturns in my life. And, times when we didn’t understand each other. It seems like we’ve lost our heart at times. When the fog of division, discord, and blame made it hard to see what lies ahead.
But after those trials, we all rallied around what was right, and acted as one. Because that’s what we do. We find a way through tough times, and if we can’t find a way, then we’ll make one.
All that matters now is what’s ahead. How do we come from behind? How do we come together? And, how do we win?
Detroit’s showing us it can be done. And, what’s true about them is true about all of us.
This country can’t be knocked out with one punch. We get right back up again and when we do the world is going to hear the roar of our engines. Yeah, it’s halftime America. And, our second half is about to begin.”
Signing off,
Miran Maric
On the other hand, the American public possesses a great resilience and strength, and good risk communication strategies can tap into and even amplify those assets.
– Patrick J. Kennedy
Horse Boat 